Being found in your city: what really matters

When someone looks for a reflexologist, they almost never type the name of a practitioner. They type a practice and a city, see who appears, and open two or three listings.

At that precise moment, three things decide whether they choose you: whether you are close to them, whether they understand what you offer, and whether they can act immediately.

What matters most

• A precise, geolocated address: without it, you do not appear on the map nor in city searches.
• Up‑to‑date availability: an empty or outdated calendar sends the visitor elsewhere.
• A presentation that speaks to the person in front of you, not about the technique.
• Authentic reviews, even if few.
• Perfect consistency across your various presences: same name, same address, same phone everywhere.

The detail that almost everyone overlooks

Your name, address and phone number must be written identically everywhere you appear. An abbreviated street here, a number with periods there: these discrepancies prevent search engines from recognizing that it is the same practice.

Write for someone who doesn’t know

Write your presentation for someone who doesn’t know reflexology. Not “plantar, palmar and cranial reflexology, trained in 2015”, but what the person experiences: where they will be received, how long a session lasts, how you work, what happens the first time.

The technique interests fellow practitioners. The client, however, wants to know what their Tuesday afternoon will look like.